Starbucks Corp. plans to launch a series of podcasts called "Coffee Conversation" with the first show scheduled on September 5. The podcast will focus on the promoting the Starbucks brand with recipes, discussions about home brewing, and food and coffee pairings.

In July, Starbucks posted its weakest monthly same-store sales increase since 2001, according toe Reuters. The new marketing push is to bring back consumers to the coffee chain.

Lately Starbucks has extended its brand outside the coffee industry with co-productions on movies, CD sales, in store downloads and book merchandising.

"We know that because of the level of care and passion we put into it that it translates to a better experience for our customers than our competitors can do," Jim Alling, the head of Starbucks' flagship U.S. business, told Reuters.