Yahoo! Inc. has launched an integrated campaign to promote its services internationally. The ads will run on TV and radio, in theaters and on the internet-- with the primary focus being online.
 
This marketing move, Yahoo's biggest in two years, comes after the company revamped its mail and search offerings, and updated its home page. The campaign incorporates user-generated content, made by film school students, TV spots created by Soho Square and OgilvyOne Worldwide, as well as an offer for free Dunkin' Donuts coffee if audiences set their homepage to Yahoo on September 22.