September 25, 2006
AOL Revamps, Focuses on Ads
AOL announced plans that it will reorganize its business divisions to boost internet advertising sales globally, Reuters reported.
In recent months AOL has ramped up its free, ad-supported service offerings to compete with rival portals MSN, Yahoo and Google.
"We no longer have conflict among multiple business models, wherein the resources and messages designed to support our 'Access' business compete and, in some cases, negate the resources and messages meant to support our 'Audience' business," AOL Chief Executive Officer Jonathan Miller wrote in a company statement.
AOL plans to expand globally generating advertising revenue in both English and local languages.