Gannett Co., Inc. announced it has selected Revenue Science as its new behavioral targeting partner.

Revenue Science technology will be deployed for all of Gannett's daily newspapers and broadcast web properties such as USATODAY.com. Gannet publishes over 90 daily newspapers and owns 23 TV stations.

Through the partnership, Gannett will be able to provide behaviorally targeted advertising available to national, regional and local advertisers.

"We are very excited to work with Gannett and help them take their behavioral targeting to the next level," said Brad Hefta-Gaub, SVP and GM publisher services for Revenue Science. "Our years of experience working with the world's premium publishers and brand advertisers will allow us to simply and easily scale across all of Gannett's properties to create their own behavioral targeting network powered by Revenue Science technology."

JupiterResearch recently found that advertisers using behavioral targeting had 17 percent greater satisfaction with their online campaigns.