NEWS
September 27, 2006
MTV Launches Online Short-Form Shows

Nine months after splitting its programming department into separate divisions for long- and short-form programming, MTV has launched the first of several planned broadband networks specifically to showcase the short-form work.

"The Stew " -- a channel within Overdrive -- will debut short-form programs in genres including music, animation and documentary, with much of the content being user-created. The short-form shows will be dispatched to a variety of MTV's platforms including its linear TV network, broadband channel Overdrive and mobile devices.

MTV is creating several new broadband outlets to be rolled out throughout the fall.