IAC/InterActiveCorp's Ask.com has introduced version 2.0 of Ask Sponsored Listings, a service that offers new and enhanced capabilities for search marketers.
Features of Ask Sponsored Listings include daily budgeting, variable refill amount, hourly billable data, dashboard reports and more.
"Since the launch of Ask Sponsored Listings just over a year ago, we have been working with advertisers to create a better paid listings product. Consistently we heard that they wanted more control over ever expanding campaigns and keyword lists. They also wanted more Ask.com inventory, and above all, they wanted it all to be easy," says James Speer, vice president of products and marketing at Ask.com.
As part of the launch, Ask Sponsored Listings has expanded the paid search inventory available to direct buyers. Now, marketers can bid for the top three listings on IAC properties, including Ask.com, Evite, CitySearch and RealEstate.com.