Nissan North America is launching a campaign that stars comedian Marc Horowitz spending seven days in a Nissan Sentra, the New York Times reported.

The campaign features blogs and webisodes of Horowitz's experience living in a Sentra for a week.

Nissan is hoping to capture consumers in their twenties and thirties with their tagline "The next generation Sentra. You could pretty much live in it," which is the crux of their humorous campaign.

The videos are feature a sharing component for users to pass along the webisodes to their friends, which Nissan hopes will extend their brand through viral marketing.

"We're looking at how people consume media, not how we think they should consume media," says Jan Thompson, vice president for marketing at Nissan North America. "We're inviting them, not interrupting them.This is the first time we've had a nonlinear content approach."

OMD is overseeing the media aspects of the campaign.