With the user-generated media boom, ExpoTV.com has launched an expanded site where users can upload videos criticizing or lauding a product and get paid for their effort. The plan is to offer over 12,000 "Videopinions," all on one site.

Daphne Kwon, CEO of Expo Communications, which owns ExpoTV.com, elaborates, "We are thrilled to announce our new website and expanding set of services. Our goal is to be the destination enabling a personal, authentic word-of-mouth discussion between consumers on a national scale… We strip away the anonymity of old web tools and let people show who they are and what they buy. With syndication to major portals like AOL Video and Google Video, ExpoTV.com is able to offer our members a voice unlike any channel ever before."

Audiences who create video reviews that are viewed by others receive compensation through PayPal. The site also has a dedicated movie review section.