General Motors (GM) is planning to spend more media dollars on digital, according analysis by Merrill Lynch. 

"More of GM's marketing budget will go online despite an already 10-15 percent share of the national ad budget [being spent on the web]. Online as a percent of total spend will rise as will the total dollars spent online despite the company's continued auto sales challenges," according to Merrill Lynch Analyst Lauren Rich Fine.

According to a MediaWeek report, GM will be focusing its new digital efforts on local advertising. 

GM's digital advertising duties are handled by Digitas.

Earlier this year, rival auto maker Pontiac announced that all advertising for the new G5 would be online.