General Motors announced that it would set up Motorati Island, a 96-acre plot in video game "Second Life," to sell virtual versions of the Pontiac Solstice GXP, ADWEEK reported.

"Right now there isn't a car culture in Second Life, but we know there's a huge car culture with human beings," Tor Myhren, executive creative director at Leo Burnett Worldwide, Pontiac's ad agency, told ADWEEK. "Certainly there's going to be one there and we want to be part of it."

In September Leo Burnett Worldwide announced they were the first ad agency in "Second Life."

In August Pontiac announced that all advertising for its G5 model will be online. The G5 car is aimed at a young male population, a prime audience for interactive advertising.

For the "Second Life" campaign, Pontiac will solicit land proposals at MotoratiLife.com on what to build on the virtual island within the game.

Today's announcement from Pontiac followed an announcement that GM is planning to spend more media dollars on digital advertising.

In July American Apparel opened a virtual store in "Second Life."