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October 26, 2006
MySpace Traffic Falls

Many users of social networking site MySpace are renouncing the site and saying goodbye to their accounts due to increasing popularity and spam, The Wall Street Journal reported. (Subscription required)

Nielsen//NetRatings reported that MySpace and other social networking site Facebook.com have lost visitors in September. MySpace's unqiue U.S. visitors fell 4 percent to 47.2 million from 49.2 in August, according to Nielsen//NetRatings.

Users of social networks add requests for friends but many advertisers take advantage of the "friend request" and send out requests that are really just ads. The results of these attempts often frustrate users who see these requests as spam.

MySpace says it has incorporated technology to identify and block spammers, reported the Journal.

Advertisers are excited to tap into the social networking audience. In August News Corp.'s Fox Interactive announced it has selected Google Inc. as MySpace.com's search system.

Read Editor Nanette Marcus' "5 Brands Make their Mark on MySpace"

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