A week after Viacom requested clips of its content be removed from popular video sharing site YouTube, the media giant is allowing shorter clips from its shows "The Daily Show with Jon Stewart" and "The Colbert Report" to remain on the popular video-sharing site, according to a Red Herring article.
Analysts interpret the move as a potential future revenue-sharing agreement between Viacom and Google, which recently bought YouTube for $1.6 billion.
Currently Viacom has a partnership with Apple Inc.'s iTunes which sells episodes of "The Daily Show" and "The Colbert Report" for $1.99 per episode.
"We want our audiences to be able to access our programming on every platform and we're interested in having it live on all forms of distribution in ways that protect our talented artists, our loyal customers and our passionate audiences," Viacom Spokesperson Jeremy Zweig said in a statement sent to Red Herring.
Yesterday, YouTube competitor MySpace announced it has licensed technology from Gracenote to filter out unauthorized copyrighted music posted on MySpace member pages.
In June YouTube and NBC Universal signed a deal to promote clips of NBC network's upcoming fall season. Last year NBC had sent a request to remove copyrighted video clips such as its SNL's "Lazy Sunday" from its site while the video was a huge viral marketing success.
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