Atlas, a unit of aQuantive, Inc., has announced the release of Atlas In-Stream Video product for serving online advertising.

The company says Atlas In-Stream Video will allow for more accountability for web-based in-stream video advertising.

Says Scott Ferris, senior vice president and general manager of Atlas Emerging Media, "Atlas is dedicated to pioneering and delivering the most relevant and effective video-serving tools in the industry-- whether the video is rich media, VOD (video on demand) or in-stream. We have been working with innovative publishers, distributors and marketers to bring the kind of video optimization and analytics marketers have come to expect from online display media."

Last week eMarketer announced that online video advertising is expected to reach $2.35 billion this year.