NEWS
November 14, 2006
EyeWonder Simplifies Video Production

EyeWonder, Inc., a provider of online video and rich media advertising solutions, has announced the wide-scale release of its all-new AdWonder Flash Component.

The new tool enables interactive marketers to design, build, preview and test EyeWonder rich media and video ad units through a Macromedia Flash environment. Features include "drag and drop" video windows and a user-friendly interface.

"Our new AdWonder Component takes what once were the most time-consuming and labor-intensive steps in the video and rich media ad creation process and transforms them into the easiest. Our beta clients have seen ad production and approval times cut by as much as 50 percent, and even greater time savings are gained on more complex ad units. For agencies that love to push the creative envelope, the AdWonder Flash Component now puts the power of the industry's best video and rich media in their hands and on their own timelines," says Michael Griffin, EVP of corporate development, EyeWonder.

To learn more about the challenges and opportunities advertisers and agencies face with regard to rich media and online video, read iMedia's Q&A with Mike Griffin.