Nissan North America Inc. (NNA) announced it has expanded its web advertising initiatives with Microsoft Corp., reports The Auto Channel. 

The alliance will include sponsorship of the "Forza Motorsport 2" console game on Microsoft Xbox 360 and global tournament on Xbox Live, and a co-branded "blogazine" for Infiniti on MSN called "Open for Design".

The two companies will also work on search advertising campaigns through Microsoft's adCenter.

"Nissan's target audience is adopting an increasingly mobile lifestyle, and the amount of time consumers spend online is rising significantly," says Jan Thompson, vice president of marketing at NNA. "Broadening our relationship with Microsoft will enable us to deliver targeted messages to consumers across a diverse online network."

Microsoft Digital Advertising Solutions is designed to connect advertisers with their target audiences across such devices as PCs, Xbox video game systems, web-enabled mobile phones and personal digital assistants (PDAs).

Nissan recently increased its interactive advertising initiatives with campaigns like "7 Days in a Nissan," a multi-platform campaign that includes webisodes of a man living in a Nissan Sentra for seven days.