NEWS
November 29, 2006
ANA Helps Advertising.Yahoo Relaunch

The Association of National Advertisers (ANA) and Yahoo! announced today that the ANA will be a major content provider for the portal's revamped advertising website, advertising.yahoo.com.

The relaunched site will include new research, articles, white papers and a creative gallery.

"The ANA is leading the way in creating material that showcases thought leadership and marketing excellence, and we are thrilled to partner with them to offer that content to our clients and colleagues via advertising.yahoo.com," says Matt Scheckner, director of marketing for Yahoo.

The relaunch of Yahoo's advertising website may portend a better business focus for the company. 

Last week, Brad Garlinghouse, a Yahoo! Inc. senior vice president, wrote a memo saying that Yahoo is spreading its resources too thinly like peanut butter on a slice of bread.