The Interactive Advertising Bureau (IAB) today announced the appointment of Randall Rothenberg as president and chief executive officer. He will take over the position as of January 8, 2007, replacing Greg Stuart, who announced in August he would be leaving at the end of the year to pursue other interests.

Rothenberg is a longtime observer of and participant in marketing and media. He joins the IAB from global consulting firm Booz Allen Hamilton where he has been senior director of intellectual capital, CMO and editor-in-chief of the company's management journal, strategy+business.

Rothenberg also served as an editor-at-large for Advertising Age magazine, and spent six years at The New York Times, where he was the technology editor and politics editor of the Sunday magazine, the daily advertising columnist and a media and marketing reporter. He held editorial positions at Wired, Esquire and Bloomberg Business News and is the author or co-author of several books, including "Where the Suckers Moon: The Life and Death of an Advertising Campaign."

"Randy is a first-rate executive with a legacy of success in all of his career endeavors," says Jim Spanfeller, chairman of the IAB Board. "His unique talent and background make him an ideal leader to further the IAB's mission of building the interactive marketplace and addressing the most important priorities, challenges and opportunities that are confronting the industry. The IAB is fortunate to have him at the helm."

Says Rothenberg: "I couldn’t imagine a more exciting time to be joining the IAB and the interactive industry. Media consumption online continues to increase and it is inevitable that advertising dollars will follow. Interactive platforms such as video, search, mobile and others offer marketers unparalleled opportunities to create deeper and broader relationships with their customers. I'm incredibly enthusiastic about building on the IAB's and our members' success during the next stage of growth."