Google Inc. and BSkyB announced a deal where the two companies will share ad revenues aimed at the UK satellite TV's broadband internet companies.

News Corp. owns the UK-based BSkyB.

Portal giant Google will provide BskyB with targeted search advertising; money generated from clickthroughs to sponsored links will be shared between BskyB and Google, reports Ecommercetimes.com.

The two companies have not released any official plans for TV and mobile advertising products but said they plan to expand their partnership in these areas.

James Murdoch, Sky's chief executive, said, 'These agreements will bring Sky customers a valuable set of services from the world's leading search company, including cutting edge tools for video sharing and communications. Google has pioneered many of the web's most loved and used features, so I'm delighted that Sky Broadband customers will be the very first online community to enjoy such unrivalled range and quality as well as a
commitment to further innovation."

Financials terms of the deal were not disclosed.

"Google is committed to giving people the power to explore, create and communicate. Today's alliance with Sky brings together two of the most innovative media and technology companies for the benefit of users. We will be delivering exciting new services for Sky Broadband customers all over the UK. We're delighted to team up with Sky in one of the world's most dynamic markets and we look forward to working together in the years to come," said Eric Schmidt, chairman and CEO of Google.