CBS Interactive and Artificial Life, Inc. will launch the first avatar-based mobile game for The CW's "America's Next Top Model."

In the U.S., the game will be available to Cingular and Sprint users depending on their cell phone.  Consumers can download the game by going to either www.cwtv.com, www.botme.com.

"'America's Next Top Model' is a natural jumping off point for us to introduce this gaming technology given the show's young and mobile-savvy demographic. This offering furthers our strategy of extending our top brands and content to multiple platforms," said Cyriac Roeding, vice president of wireless, CBS Interactive.

To play the "America's Next Top Model" game, players select a virtual representation of his/her favorite and least favorite contestants from the show. In the U.S., the "America's Next Top Model" mobile Avatar game will be available for an initial price of $5.99.