NEWS
December 08, 2006
Google Releases AdWords Starter Edition

Google Inc. is releasing AdWords Starter Edition to help new, smaller companies generate leads online, reports Click Z.

The search giant will help create and host landing pages for smaller businesses. The sites are not full-featured websites, but pages with basic business information on them.

"Starter edition is in fact simpler -- much simpler -- for new advertisers (small businesses). I finally walked through the process, which is still extensive, but it was impressively simplified," wrote Greg Sterling in Search Engine Journal.

Google began testing the simplified AdWords service in October but is now officially launching the product.