The New York Times is allowing users to post stories from the Times site to Digg, Facebook and Newsvine, Tech Crunch reported.
Starting today the Times will embed links to all three sites to most of their stories but the paper will not embed stories used on the paper's premium content site.
"We are looking for ways to tap a tech-savvy audience that is accustomed to commenting on and sharing news stories," Christine Topalian, manager of strategic planning and business development at NYTimes.com, told The Seattle Post-Intelligencer.
Tech Crunch comments on the news-sharing service, "Currently, The Times offers limited ability to comment on its stories. The world of readers' comments can be brutal, and by dealing directly with the sites that facilitate this, The Times exposes itself to far more reader interaction than they have ever had before."