Buddy Shopping Inc. has announced the launch of a free ad-supported social netshopping service that combines online shopping, social networking and community-based item sharing.

The site also offers streaming video that can be optimized by brands such as clothing companies. Buddy Shopping is targeting online women 22- to 45-years-old.

"Our goal was to reinvent the online shopping experience and bring it in line with how people actually prefer to shop. As more and more consumers exert their purchasing power online, the main challenge is how to convert shoppers into buyers," says Todd Kelly, Buddy Shopping CEO.

The company says that advertisers will be able to engage with consumers with rich-media advertising tools to complement traditional paid search.

For more insight on online women consumers, read "Rethink How to Reach Women of Influence".