Following the success of its ShaveEverywhere campaign, Norelco has created a microsite and ad campaign promoting its SmartTouch-XL shaving product to women Christmas gift givers.

According to ClickZ, Tribal DDB produced the site and online ads. The agency also refreshed the ShaveEverywhere microsite with a holiday theme.

The SmartTouch-XL site plays on a woman's desire to give the "right" gift, and features a video host who "analyzes" previous gifts given.

To direct visitors to the site, Tribal DDB created an online campaign using PointRoll and standard IAB units. The media buy included placements on MSN, Yahoo, Shopping.com, iVillage, NYMag.com, MySimon.com and HGTV.

Ads featuring the character from the ShaveEverywhere campaign also ran on Maxim.com, CollegeHumor.com, EbaumsWorld.com and ShavingStuff.com.