Cheapflights.com announced the launch of its partner portal that gives its advertising partners access to campaign performance data of offers published on the portal.

The company says the Cheapflights Partner Portal was developed with extensive feedback from advertisers, a web-based interface and flexible reporting options.

"The Cheapflights Partner Portal enables me to immediately track which offers are being viewed and which are generating clicks. It's a terrific tool that helps me calibrate my advertising strategy and mix of offers to maximize my overall campaign performance and deliver the best possible ROI," says Tim Steele, marketing director for bookairlinetickets.com.

In July, Compete, Inc. announced findings from a new travel study, "Travel Marketers: Put Your Summer Vacation Plans on Hold," that forecasts $70 billion in online travel purchases for 2006.