NEWS
December 19, 2006
Super Bowl Ads Near Sell-Out
Advertisers are getting ready for some football as 80 percent of all commercial spots are already full, reports Mediaweek.
Super Bowl XLI is set to air February 4, 2007 with 30-second spots beginning at 12 noon and going on throughout the game. The commercial spots are said to be selling anywhere from $100,000 early in the day, to upwards of $2.6 million during the game.
Anheuser-Busch, General Motors; CareerBuilder.com, and Fed-Ex are some of the confirmed sponsors.
Some advertisers this year, including Alka-Seltzer, Chevy and Frito-Lay, invited consumers to create their Super Bowl ads.