Google Inc. is said to have formed a partnership with tech-centric video blog Beet.tv as the portal's first video advertiser, reports Robert Schoble's blog Schobleizer.

Schoble reports that the two companies will be splitting the $15 CPM 50/50 and that Google will be hand picking video blogs to get advertising.

Earlier this month Google released AdWords Starter Edition to help new, smaller companies generate leads online.