VoIP, Inc. and VariTalk have partnered to launch a personalized messaging campaign for the NBC show "30 Rock."

The campaign enables fans to send personalized phone and email messages from "30 Rock's" star Alec Baldwin.

Earlier this year VariTalk teamed up with New Line Cinema to launch a similar messaging campaign for the movie "Snakes on a Plane."

VoIP is the service provider for the "30 Rock" interactive campaign.

"VariTalk has the best reputation in the entertainment business for successfully driving creative marketing campaigns that leverage the latest technology innovations. We're excited to be working with VariTalk to bring the '30 Rock' campaign and others to market," says VoIP, Inc.'s Chief Technology Officer Shawn Lewis.