Former Rocketboom host and ABCnews.com video blogger Amanda Congdon is launching a new show with video sharing start-up blip.tv. The new show, "Starring Amanda Congdon," is being backed by Dove Cream Oil Body Wash and Paltalk, a video chat community on the internet.
Set to debut on December 22nd, Congdon's show will provide a behind-the-scenes look at her life in Los Angeles as she juggles new projects in traditional and new media. It will also be distributed on iTunes and MySpace, reports Ryan Naraine of ClickZ.
Dove's partnership with Congdon isn't its first foray into user-generated content. The company is also running an online ad contest for the same product with celebrity spokesperson Sara Ramirez from Grey's Anatomy. The winning ad is set to premiere at commerical break during the 79th Annual Academy Awards, February 25th, 2007.