Anheuser-Busch has announced a partnership with social media site MingleNow to promote their ads on their interactive website www.herestobeer.com.

The Here's to Beer program is designed to bolster beer sales and customer loyalty and features a social network component and interactive ads.

"We're extremely proud to be partnering with Anheuser-Busch and look forward to helping make clinking a global social phenomenon," say Gurbaksh Chahal, founder, chairman and CEO of BlueLithium and MingleNow. "It's exciting to see a major corporation like Anheuser-Busch recognize the importance of social media and be able to engage so quickly with an innovative program that will add to users' enjoyment of the media."

In September Anheuser-Busch announced its foray into content creation with the upcoming launch of Bud.TV.

Our editor in chief talked with VPs Tony Ponturo and Jim Schumacker about the beer company's new investment in online video content in "Anheuser-Busch Speaks! Execs Talk Bud.TV"