ValueClick Media today announced the availability of a "Run of Love" custom channel designed to extend the reach and effectiveness of campaigns centered around the upcoming Valentine's Day holiday.

The "Run of Love" custom channel is a group of sites selected from the ValueClick Media network based on their content relevancy to love, relationships, greeting cards and Valentine's Day. Among the nearly 100 sites included in the channel are Lavalife, Lovingyou.com, GreetingHub, Reunion.com, Romancetips.com, SendCheer, Great Love Quotes, Lovers Quotes, EcardUniverse and lovepoetry.

"While 'Run of Love' has been a fun holiday-themed promotion that has been well-received by our top advertisers, it's also a great example of the flexibility, transparency and customization ValueClick Media can provide for any client around a specific target audience," says David A. Yovanno, general manager, ValueClick Media.

According to a Constant Contact Small Business Valentine's Day Outlook survey released today, 53 percent of small businesses plan to run special sales and marketing promotions for Valentine's Day, with online marketing methods largely favored over traditional print and advertising.

To learn how to get the most from ad networks, read Yovanno's "5 Tips for Branding with Ad Networks."