CBS SportsLine.com, a part of CBS Interactive, announced its coverage plans for Super Bowl XLI, featuring two video offerings and repeats of the Super Bowl ads.
The CBS SportsLine.com Super Bowl Ads site will allow online users to see most ads viewed during the game. The spots will be broken down by advertiser and which quarter they aired in, according to CBS Interactive.
The site is also producing an online 30-minute video offering called "Cadillac Countdown to Super Bowl."
"I think it's remarkable -- and smart -- that CBS is channeling viewers' desire to watch the Super Bowl TV spots online into one of their own web properties, rather than leave it to YouTube," says Brad Berens, iMedia's editor in chief.
"Over the last two years, CBS SportsLine has built on its strong base of sports fans and fantasy players to establish itself as a leader in original online video programming," says Joe Ferreira, vice president of programming & executive producer of CBS SportsLine.
Last year CBS SportLine streamed the NCAA March Madness basketball tournaments with impressive results. For more insight, read "iMedia Exclusive: Larry Kramer on March Madness".