With user-generated ads taking center stage at Sunday's Super Bowl XLI game, it was only a matter of time before we saw the launch of a matchmaker company that specialized in bringing major brands together with consumers who want to create advertisements for them.

That company is XLNTads.com, which will serve as a neutral and efficient, one-stop platform for consumers to share their work-of-passion ads with brands. The brands then have the opportunity to buy the ads and run them. The proposed baseline fee for a user-generated ad is $20,000.00.

Founded by Rick Parkhill, an industry veteran who is also the CEO of iMedia Communications, Inc., XLNTAds, "takes the guesswork out of consumer-generated advertising, providing a convenient and easy-to-use portal for marketers to tap into the potential this channel holds," Parkhill said. "By giving marketers an easy way to deploy CGA programs, we help them cut down on costly internal development and gain access to a large pool of consumers drawn to the site by the other advertisers."

XLNTads has tapped the Brightcove Internet TV service to collect consumer media, program user-generated content and distributed video through branded broadband channels for each marketing campaign.

Joining Parkhill in XLNTads are two other familiar faces to iMedia readers, Neil Perry and Tony Romeo. Perry, a consultant to XLNTads, spent 23 years at McDonad's Corp., where he last held the title of senior director of National Marketing; he was previously VP of Marketing for Monster.com. Romeo, vice president and brand liaison for XLNTads.com, is a marketing consultant with 15 years of experience as founder and chairman of Unilever's Interactive Brand Center. He also teaches global marketing at Columbia University's Graduate School of Business.

You can learn more about XLNTads here.