News Corp.'s MySpace has been in talks for several months with online auction company eBay Inc. about a partnership, the Wall Street Journal reports.

The idea is to let MySpace users buy and sell items from each other using eBay's online-commerce technology and its PayPal payment system, the Journal said, adding that MySpace users would be able to post items for sale on their profiles, and their eBay auctions would be automatically updated.

Meanwhile, British mobile phone company Vodafone Group Plc unveiled a deal with MySpace that will enable its customers to access the web-based social network using cell phones.

The deal, according to a Reuters report, will help Vodafone boost mobile usage and with it data revenues, and also helps MySpace launch itself in the European mobile market.

"The partnership will enable millions of Vodafone customers to access MySpace mobile, allowing them to edit their own MySpace profiles, find and add friends, post photos and blogs and send and receive MySpace messages while on the move," the two companies said in a statement.

Vodafone plans to initially roll out the service in the UK in the first half of 2007.