Jeep and Marvel Comics have created a new user-involvement campaign in a nationwide promotion for the 2007 Jeep Patriot. "The Patriot Factor" is an online adventure comic book whose story line will be provided by consumers inviting fans to submit storylines.

The Jeep Patriot is moderately priced and targeted towards younger consumers who "have always wanted a Jeep but couldn't afford one" reports PRNewswire-FirstCall (registration required).

Marvel Entertainments' VP of Business Development Robert Sabouni told PRNewswire, "The huge Marvel fan base is a very active community. Our readers are always getting in touch with us and providing comments on fan sites about our various comic book series. This project is really exciting in that it provides our legions of fans, and fans of the action genre in general, with a unique interactive experience enabling them the rare opportunity to directly impact a comic book story."

Jay Kuhnie, director-Jeep communications added, "With the explosion of online communities, the expansion of the comic book genre into film and video games, and the continued popularity of comic books, 'The Patriot Factor' is an excellent way to introduce the Jeep Patriot to and engage our target audience with the product and the Jeep brand."