The last few years have seen Nickelodeon ramp up its digital interactive sector on the web. First came TurboNick, which enabled kids to watch clips from 30 seconds to 22 minutes in length, then Nicktropolis, which allows for an entire interactive community of kids. Now the company is rolling out an unprecedented user-created platform called ME:TV. Here's the kicker: It's entirely kid-driven.

"We have always been about empowering kids, and with ME:TV we are essentially letting them program Nickelodeon for two hours every day," says Tom Ascheim, executive vice president and general manager, Nickelodeon Television. "Nickelodeon's ME:TV is you TV. It gives us the opportunity to showcase the talents of our audience and give life to the content that they are creating. It is the next step in convergent entertainment for this multiplatform generation of kids."

The program is fully interactive, featuring four kids every day via live webcam, a live studio audience in New York City, online voting, games, giveaways and celebrity guests.

The kids can submit their footage via TurboNick, watch it and rate it. All video content will be fully moderated and monitored and parental permission will be required to submit.