In an interview with The Oregonian that has been edited by RedOrbit, Time Warner's CEO Richard Parsons  shared his thoughts on old vs. new media, his company's place in the mix and user-generated content, among other topics.

Parsons said he realizes that there's a proliferation of ways in which people access media but that no one media "is going away. I don't think any of the new media is going to obsolete, necessarily, the old." But there will be a diminishing number of people access the content in traditional ways, he said.

As a result, he says Time Warner must "be everywhere you are. It starts with quality content. What we try to do with all of our businesses... is to create quality content and then make sure that there's a way to move that content to consumers on every conceivable platform."

He recognizes that the phenomenon of user-generated content is here, and here to stay, and says Time Warner is embracing it in such ways as soliciting user input on CNN.com. But at the same time, he doesn't believe "we're entering an age where nobody's going to want to see scripted television anymore. People are still addicted to storytelling and quality storytelling, and they want to be informed, and they want to be informed in a way that has authority and authenticity and reliability.

"But there's a third player in the game now, which is user-generated content, and it's going to take its slice of the pie," he said. "If we're going to hit them where they are, as opposed to where they ain't, we've got to be in that game."