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February 22, 2007
NYTimes.com to Run Reader Videos

NYTimes.com announced today that couples who submit announcements to the Weddings/Celebrations pages of The New York Times will be able to submit their own How We Met homemade videos to NYTimes.com/weddings.

Never before has NYTimes.com featured user-generated content in a video format, although last year, the company signed a multi-year agreement with Brightcove that enabled the distribution of broadband video content across all of the Times Company's online properties.

"How We Met will allow our readers to share one of the most meaningful moments of their lives with other readers," said Vivian Schiller, senior vice president and general manager, NYTimes.com. "New York Times readers are a pretty creative lot, and we can't wait to see the varied ways they'll choose to tell their stories in video."

A Times staff member will review all video submissions and, if approved, the submission will appear at NYTimes.com/weddings on the same Sunday that the couple's wedding announcement is scheduled to run in the paper. As with submissions to the Weddings and Celebrations pages, there are no assurances that a submitted video will appear on the website.

WHITE PAPER LIBRARY

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