Adidas has launched the latest installment of its Impossible is Nothing integrated campaign in the U.S. that encourages everyone to take their first step in reaching the impossible. The campaign will launch with a globally integrated execution on television, online, retail and print on Tuesday.

For the campaign, more than 30 international sports stars and everyday athletes tell their "impossible" stories using their own hand-drawn illustrations and paintings. Each athlete chose a defining moment in their life and then illustrated it through images and words, which would later be combined to create the campaign.

At launch, the campaign includes 21 TV commercials, 15 documentaries, one long-format film, behind-the-scenes footage and exclusive digital content. The rollout will also include social networking, mobile, instant messaging, branded trailers, promotions, prizes and other elements that invite consumers to interact with the brand and encourage them to take the first step in their personal impossible journey.

In April, a custom MySpace profile will provide consumers with a venue to tell their impossible stories, potentially having their stories featured on the Adidas Impossible Is Nothing site next to their favorite athletes and download exclusive content, including inspirational mobile phone messages from Gilbert Arenas and other athletes. The artwork created by the athletes will also be featured in a traveling exhibition later in the year.

The concept for the campaign was created and executed by Adidas' global advertising partner 180 Amsterdam (180/TBWA).