NBC and MSNBC.com have launched the "Today" show into digital space. The popular three hour morning show is the first of what could turn into a pattern of NBC shows going online.

"Today" has been part of MSNBC.com for a decade but always flagged under the larger MSNBC banner. Now, the show will be featured on its own site.

"There's a connective tissue with personalities and the broadcast," the show's executive producer Jim Bell said. "We're using this technology to give additional information about a news story we did, a recipe that was on the show, or peeling back the curtain and taking a look inside the show behind the scenes."

Co-host Al Roker kicked off the launch of TodayShow.com on Monday with a video blog, along with other "Today" content.