Verizon Wireless and Limbo 41414 announced today an exclusive agreement to launch an original game show developed specifically for Verizon V Cast titled "The Limbo Show."

Limbo has developed mobile auction campaigns for BravoTV's Real Housewives of Orange County and Nintendo's Wii in the past, and this new campaign for Verizon will combine its auction platform with a texting participation tool.

"The mobile phone is no longer the entertainment platform of the future -- it's the entertainment platform of today," said Jonathan Linner, CEO of Limbo 41414. "The show is a natural extension of our relationship with Verizon Wireless, and we're excited to partner with them to engage a new generation of consumers on V Cast."

Verizon users and V Cast participants could win a number of prizes for low-priced bids.

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