A new report indicates that email recipients increasingly use tools for dealing with spam, and would like even more security measures from email marketers.
The Email Sender and Provider Coalition (ESPC) Tuesday announced the results of the survey, conducted with marketing research firm Ipsos.
The survey delivered a general understanding of how consumers view and treat junk mail and spam, and explored more extensively their views towards spam, unsubscribe and other potential new functions for managing email.
Results indicate that consumers are experienced email users: 73 percent have used email for six or more years and over 80 percent check their email at least once per day. Those surveyed also displayed a familiarity with and affinity for using the "Report Spam" and "Unsubscribe" features, with more than 80 percent of respondents using each of these to manage the email they receive.
Indicating demand for more email security, most respondents said they would like to see tools like "Unsubscribe" and "Report Fraud" buttons (90 percent and 80 percent respectively) added to their email programs, and 53 percent said they would be more likely to open and read email if the sending company displayed a certified icon in the email program.
"The results of this survey suggest that our industry has a unique opportunity to further help consumers manage their email," said Dave Lewis, vice president of marketing development for StrongMail Systems, Inc. "They've proven that they understand and use the tools they're given and have expressed a desire for more. It's now incumbent on senders and ISPs to come together to put more control in consumers' hands."
For more detail, read the executive summary.