Starting today, email marketers have an online centralized repository of statistics and research specific to the email marketing industry at their disposal.

The Email Experience Council (eec), an organization of global professionals driving and defining email marketing and communications practices, has partnered with BrightWave Marketing, an independent email marketing company, to establish and support EmailStatCenter.com, a free, easy-to-use site featuring extensive research and resources from various sources throughout the industry.

Under the terms of the agreement, the eec will contribute the latest industry reports from the eec's White Paper Forum and work with eec members to provide the EmailStatCenter.com with the most current research and metrics data available. With a wide range of research from basic data like average open and clickthrough rates, to more sophisticated metrics and results from detailed research studies and white papers, EmailStatCenter.com is an authoritative source of email marketing trends, measurement and metrics.

"We recognize and applaud the eec for calling upon the industry to develop standardized metrics," said Simms Jenkins, founder and principal of EmailStatCenter.com/BrightWave Marketing. "EmailStatCenter.com demonstrates our support of the eec's email metrics and bounce management survey findings, and our commitment to meeting the industry's growing demand for current research and statistical data."