According to a new study by the Yahoo! Telemundo partnership titled "Connected Culture," the Hispanic demographic is one of the most promising for marketers.

Not only are Hispanics the nation's fastest-growing group, but parts of the population are fast moving into the middle class. From 2000 to 2006, the purchasing power of Hispanics grew 63 percent to $798 billion, according to a Magazine Publishers of America report.

With regards to online, the Yahoo Telemundo report shows that the average Hispanic consumer spends more than half of each day somehow engaged with TV, the internet, or other devices.

More interestingly, 50 percent of Hispanics regularly engage in what Jose Rivera-Font, general manager, Yahoo North Latin America, calls "media meshing:" engaging in several forms of media at once. This opens the door for more interactive behavior, allowing audiences at home to participate in a TV program, for example.

"Fifty percent look on the internet as an extension of TV," said Peter Blacker, senior vice president of digital media for Telemundo. "So we've created web content with the goal of super-serving passion points.

"We're able to drive traffic from television with messages in the shows and during commercial time that send viewers to Yahoo Telemundo for more content," he added.