Some hate her, some love her, and there are even some who don't care, but almost everyone has heard of YouTube vlogging celebrity, Lonelygirl15.

She's known for her quirky viral webisodes featuring her and her friends going on random adventures, but recently, the not-so-lonely girl has dipped her toe into the pool of advertising and taken the plunge into the world of product placement.

In a video posted last week called "Truckstop reunion," Bree incorporated Ice Breaks Sour Gum into her show. Advertisers were worried about a negative response from the show's fan base, but so far reactions have been mixed.

"The goal was to raise awareness of the brand among our target consumers," said Kirk Saville, a spokesman for Hershey Co., which makes Ice Breakers. "It already has generated substantial interest on the LG15 site and blogs worldwide."

While advertising in viral formats boosts exposure for campaigns, it can also create a violent backlash against the brand from consumers who want their entertainment separate from corporate sponsorship. No word on how much the placement reaped for Lonelygirl or whether there will be more product placement to come.