Putting faith in the integration of internet and mobile advertising initiatives, digital marketing company 24/7 Real Media, Inc. launched Open AdStream Mobile Edition, a new solution that enables multi-channel management and reporting tools for agencies looking to combine internet and mobile ad campaigns.

Based on the technology behind 24/7 Real Media's Open AdStream ad management platform, which provides integrated web analytics, behavioral targeting and ad serving, the company's new solution now integrates mobile ad protocols. The new solution also eliminates the need to purchase stand-alone technology for mobile campaigns.

"24/7 Real Media has been serving mobile ads via its Open AdStream platform since 1999, which gives us a tremendous amount of insight into the evolving needs of mobile marketers," said Ali C. Mirian, product manager, 24/7 Real Media, Inc. "With Open AdStream Mobile Edition, 24/7 Real Media is giving marketers true multi-channel campaign management, with one reliable, flexible and scalable platform.”

The mobile ad market is expected to grow to $4.8 billion in 2011 from $421 million in 2006.