In a study conducted by the Pew internet and American Life Project, researchers have found that American adults can be broadly divided into three groups: 31 percent are elite technology users, 20 percent are moderate users and the rest, nearly have of all those surveyed, said they had little or no use for the internet or cell phones.

While the study found that a full 85 percent of U.S. adults have internet access or cell phones -- and in most cases both -- John B. Horrigan, who authored the study, said that only 8 percent of users exploit the connectivity and interactivity of the modern information technology available to them.

Horrigan said the reasons the drive refusal to adopt new technology among many Americans vary.

Information overload, cost and a general perception that pastimes such as blogging and spending time on YouTube aren't for them, are some of the key obstacles from bringing nearly half of U.S. adults into the digital age, according to Horrigan.

While the study found that a full 85 percent of U.S. adults have internet access or cell phones -- and in most cases both -- Horrigan said that only 8 percent of users exploit the connectivity and interactivity of the modern information technology available to them.

According to Horrigan, the potential to grow the market for digital information technology users is vast.