Google has released a new version of Google Analytics, announcing the news at the EMetrics Summit in San Francisco.

"At Google, we're focused on building powerful tools to help advertisers measure the effectiveness of their marketing dollars and optimize their business," said Paul Muret, engineering director, Google. "The new version of Google Analytics will give advertisers and site owners greater insight into their customers' needs, thereby increasing advertiser ROI while also improving the e-commerce experience of consumers."

According to Google, the new version offers greater visibility of important data, improved metrics and statistical summaries in plain English. Google Analytics also offers a customizable dashboard and email reports.