Unicast by Viewpoint has launched Rich Media Without Limits, a new high-definition 3-D (HD3D)  ad campaign to showcase the creative potential of rich media advertising when infused with 3-D elements integrated into video and Flash technologies.

"Our Rich Media Without Limits campaign illustrates the next step in the evolution of rich media marketing on the web," said Patrick Vogt, CEO of Viewpoint. "Our Unicast HD3D formats will help advertisers and marketers to provide an enhanced visual experience, taking brand marketing and engagement to a whole new level. We build our ads to be unique in the rich media space, with unparalleled visual clarity and sophisticated animation."

The campaign, which launches later this month, includes three rich media ad executions, two of which are available for preview.

Fish Fireworks takes the user through a colorful underwater scene, while 3D Chameleon tours the rainforest in a 360-degree panorama.