More than one in three internet users said they would find their product research more useful if it were accompanied by video-based product opinions and reviews, according to a new Socratic Technologies study commissioned by ExpoTV.

The study found that 36 percent of those surveyed found that video opinions and reviews made the user's No. 1 preferred method of researching a product more influential.

"The point of the Socratic research findings isn't that video opinions [and] reviews will replace trusted tools currently available to consumers." said Bill Hildebolt, ExpoTV president. "Rather, it confirms both the very real appetite consumers have for product information and the incredible impact that a rich media interaction with other consumers can have on the research experience."