In today's internet, video is everything, but the ability to quickly and accurately search through the mountains of content may soon be the only thing, as a bevy of companies compete to bring users results instantaneously. Witness ChoiceStream, which announced the launch of its RealRelevance Video Suite 2.0, a solution designed to match videos with users' tastes and preferences.

"Over the past 12 months, the market for online video has absolutely exploded and companies of all sizes and business models are scrambling to figure out how to differentiate their offering to capture the greatest market share," said Steve Johnson, CEO, ChoiceStream. "ChoiceStream is pleased to announce the only video discovery solution that is accessible to companies of all sizes and has been proven by the top brands in entertainment, including Comcast, Blockbuster, AOL, DirecTV and Yahoo!"

While the suite banks on boosting revenue by mining long tail content stored in publisher archives, ChoiceStream may have competition from a well-known search leader: Google.

A report in SiliconValley.com, challenges the conventional wisdom in Google's $1.6 billion acquisition of YouTube. While many believe Google bought YouTube as way to enter the video advertising business, the recent launch of YouTube's illegal content filter suggests the video-sharing website also might serve as laboratory for Google engineers eager to perfect video search.